A Journey of Experience, Exploration & Fragrance
A fragrance should be more than just a smell. It should become part of the experience.
The journey behind OMYR began long before the first OMYR bottle was produced. It grew from years of experience in technology, telecommunications and business — and eventually led us into an entirely new world: fragrance.
Where the Journey Began
A Journey from Technology to Fragrance
The story of OMYR begins with Telnet Media Inc., founded in 2009 by Mr. Mayank Agarwal.
The company began its journey in the IT sector, with a focus on computer sales and technology solutions. In 2011, the company became a Private Limited entity and expanded into telecommunications and digital communication, later growing its operations across BPO, A2P Messaging, VOIP, IPRN and Marketing services.
Over the years, the company continued to evolve across different technology and communication businesses.
In June 2024, that journey led to a new idea — to explore the world of fragrance. What started as an idea gradually became a journey of research, experimentation, fragrance development and refinement.
That idea became OMYR.
The Idea Behind OMYR
When we began exploring the perfume industry, we did not want to simply launch another perfume brand. We wanted to understand fragrance from the perspective of the person wearing it.
We researched different fragrance profiles, studied the market, connected with perfumers and fragrance companies, and explored different compositions.
We asked ourselves:
What makes a fragrance enjoyable to wear?
What works during the day?
What works at night?
How does weather affect a fragrance?
How can different occasions have different fragrance experiences?
And most importantly:
Can we create fragrances with their own identity?
These questions became the foundation of OMYR.
The Journey of Creating a Fragrance
Creating OMYR was not simply about selecting a ready-made fragrance and putting our name on a bottle. It was a process of exploration, testing, refinement and selection.
We worked with different perfumers and fragrance companies and explored numerous fragrance directions. Different compositions were considered. Different combinations were tested. Some ideas were rejected. Some were modified. Some were tested again.
The process continued until we arrived at the fragrances we were ready to develop into the OMYR collection.
Our objective was simple:
Every OMYR fragrance should have its own character.
We wanted each fragrance to offer a distinct experience rather than simply being another variation of the same idea.
ROMANIA × INDIA
Where European Creative Influence Meets Indian Craftsmanship
OMYR's development was shaped by an international collaboration between Romania and India. Some of our Romanian friends and creative collaborators contributed to the development process and helped us explore the creative direction behind the brand.
Their contribution included ideas around the fragrance concept, bottle, colour, shape and overall product aesthetics.
At the same time, OMYR was brought to life through development and production in India. The bottle and caps are imported, while bottle colouring and finishing, box design, artwork and packaging development are carried out in India.
The result is a product that brings together different ideas, skills and stages across two countries.
INTERNATIONAL CREATIVE COLLABORATION.
INDIAN DEVELOPMENT AND PRODUCTION.
One Box. Two Fragrances.
During our research, we noticed that people often use the same fragrance across almost every situation — work, meetings, gatherings, coffee dates, evenings and parties.
We asked ourselves:
Why should one fragrance have to represent every moment?
That question led to one of the central ideas behind OMYR:
ONE BOX. TWO FRAGRANCES.
Each OMYR box contains two 50 ml fragrances: One Day. One Night.
Your day may call for one mood. Your evening may call for another. Or you may simply prefer one over the other. You choose what feels right for your moment.
Four Collections. Eight Fragrances.
OMYR currently brings together four collections:
RUBY ✦ SAPPHIRE ✦ JADE ✦ AMBER
Each collection contains: 1 Day Fragrance + 1 Night Fragrance
Together: 4 Collections, 8 Individual Fragrances, 2 Fragrances in Every Box.
Each fragrance has its own olfactive direction, character and personality. The intention was never to create eight versions of one idea. It was to create eight different fragrance experiences.
Designed Around the Experience
For OMYR, fragrance is not only about how strong it smells immediately after spraying. It is about how it feels while you wear it.
During development, we focused on creating fragrances that are expressive and noticeable without making the wearing experience unnecessarily overwhelming.
We wanted the fragrances to work naturally across different moments — from everyday routines and work to meetings, coffee dates, gatherings and evenings.
Every fragrance interacts differently with skin chemistry, temperature, humidity, clothing and surroundings. That is part of what makes fragrance personal.
Fragrance & Climate
A fragrance can develop differently depending on its environment. Temperature, humidity, weather, skin chemistry and surroundings can influence how a fragrance is experienced.
This was an important consideration during the development of OMYR. Rather than thinking of fragrance as a fixed experience, we consider the environment, occasion and wearer as part of the experience. The same fragrance can feel different in different moments. And that is part of fragrance.
Created for Everyone
OMYR fragrances are created to be enjoyed by women, men and anyone who connects with a particular fragrance.
We don't believe fragrance should be restricted by traditional labels. A fragrance can be fresh, floral, woody, warm, sweet, musky, sophisticated or mysterious.
Ultimately, the person wearing it decides what it means to them.
You choose the fragrance.
You choose the mood.
You choose the moment.
From Idea to Final Product
The journey from the first OMYR idea to the final product took more than two years.
The OMYR concept was born. We began exploring the perfume market and asking what we could create differently.
We studied fragrance profiles, explored compositions, connected with perfumers and fragrance companies, and began testing different possibilities.
The fragrances went through continued testing, evaluation, refinement and selection.
The four collections and eight fragrances took their final form, along with the bottles, colours, packaging and overall product experience.
After more than two years of exploration, development, testing and production, the final OMYR products reached our warehouse.
The idea that began in June 2024 had become a finished fragrance collection.
4 Collections.
8 Fragrances.
2 Fragrances in Every Box.
One OMYR Experience.
Not Just Another Perfume
OMYR was created through a process of questioning, exploring, testing and refining.
We worked with fragrance professionals and creative collaborators. We explored different compositions. We tested different possibilities. We worked across countries and brought together different creative and production capabilities.
And we continued until we reached a collection we were ready to put the OMYR name behind. Every bottle represents the result of that journey.
Our Philosophy
We believe fragrance should become part of the moment.
It can be part of your morning, your workday, a meeting, a coffee date, an evening, a celebration — or simply a moment that belongs to you. That is why OMYR is built around different fragrance experiences, rather than one fragrance designed for every situation.
Your Day has a mood.
Your Night has a mood.
And every mood can have its own fragrance.
Our Promise
We don't believe one fragrance can be perfect for everyone. Fragrance is personal. What one person loves, another person may experience differently.
Our goal is to create a collection with different characters and experiences, so you can discover what feels right for you.
From the first idea in June 2024 to the finished products arriving at our warehouse in August 2026, OMYR has been a journey of exploration, development and continuous refinement. A journey that brought together Romanian creative collaboration and Indian development, craftsmanship and production.
Now, the next part of the journey belongs to you.
Discover your collection.
Choose your mood.
Find your fragrance.
OMYR
TWO MOODS. ONE EXPERIENCE.